If I build it, will they come?

I've made good progress on Sam's website, but that doesn't do any good if nobody can find the site. Time to work on SEO (search engine optimization).

This is another place where Wix made things easy. They have a SEO option that does the work for me. They register the site with Google and I just have to create my SEO title and description.

I changed the title tag to "Cheers Bar | Beer & Good Times | Frisco, TX". It's helpful to include the name, keywords, and the location.

I also updated the meta description tag to "Cheers is the perfect bar in Frisco, Texas to celebrate with friends, or make new ones over cold beer and good food". This is under 150 characters so it does not get truncated.

At the recommendation of Matt Cutts, Google Engineer, I did not add any meta keywords. Google does not scan these, so it's pointless to use this meta tag.

If you'd like to see the progress of the site, you can find it at http://je7979.wix.com/cheers.

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If this were for a real business, I would create Twitter, Google+, and Facebook accounts for the business and cross post to all three.

I may experiment with that, but it feels a little weird creating these accounts for a fake business. I'd hate for somebody to try to visit my business and realize that nothing is at that location!