Saturday, August 31, 2013

I've gotta stop working for free

My title is only a joke, of course. I enjoy helping my friends and family to strengthen their digital presence. It also gives me a chance to practice what I'm learning in Professor X's class.

My newest side-venture is helping my buddy's brother to promote his new arcade. Kevin owns a retro arcade and he wants to get younger people to come check it out. Unlike Sam, Kevin doesn't have much time to manage his website, so he needs to keep it simple.

We decided on an approach similar to the one Sam took, except Kevin will only be using a Google+ business page. We decided on Google+ over Facebook for a few reasons. One of the big reasons is to integrate the business with Google Maps and Search results. If anybody searches on their computer or smartphone for a video arcade in Dallas, Kevin's Google+ business page will show in the results.

Google+ is also heavily integrated into Android smartphones and it's popular among young nerds (Kevin's key demographic!).

With the Google+ business page, we've already been able to create an event for Kevin's grand opening and post a video of his arcade. It's very easy for Kevin to add videos and pictures or chat with his customers on this page.

I created the initial page for Kevin and showed him how to update it. Google makes it very simple to update the page and see information like how many visitors you've had.

Feel free to check out the site here.

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